As the Senior Manager of Human Resources and Administration for CCAM, Alicia Durham is responsible for developing and maintaining HR policies, systems, and processes; managing the talent acquisition process, including recruiting, interviewing, hiring and onboarding; managing benefits and payroll; and supporting event planning, website maintenance, and member relationships.

Before joining CCAM, Alicia served as assistant executive director for RichTech, Central Virginia’s premier technology association. While at RichTech, she implemented a new strategic plan, and new brand and membership structure, and led marketing, event management and communications, as well as budget management.

Alicia has a B.A. degree in psychology from the University of South Carolina.